Retail Lighting

Know-how





 





Here, we will explain how the latest lighting solutions, including MEGAMAN®’s range of LED reflectors, modules and integrated fixtures, can enhance your retail application.

Why is retail lighting important?

1. Attracting Customers

Lighting plays a crucial role in winning a customer’s heart, and designers are increasingly using it to enhance the experience of shoppers, especially for high-end retail shops.

 

2. Setting the Mood

Lighting affects customers’ mood and energy levels. It also provides guidance and orientation. This contributes to the creation of a welcoming, comfortable and enjoyable environment, lengthening customer visits and influencing their buying habits.

 

3. Enhancing Product Appearance

A quality lighting scheme can make a BIG difference in a retail setting, by helping products stand out and enhancing their visual appeal in terms of colours, shape and texture. Used effectively, lighting can provoke more interest in your product displays. For example, MEGAMAN® Perfect White technology excites fluorescent whitening agents, making white products stand out from the crowd.

 

4. Creating a Desirable In-store Experience

Many luxury retail stores use a combination of ambient lighting, accent lighting and decorative lighting. The deployment of lighting varies throughout the entire store.

Harnessing the power of LED lighting

A) Accent & Display Lighting

A1)

Window Display Tracklight for TECOH® RDx Luminaires: MEGAMAN® MODENA

 

Delivers a powerful light output with an efficacy of 90lm/W, only 50W power consumption and in 25° or 45° beam angles – ideal for welcoming accent lighting.


A2)

Display Island Tracklight for LED AR111 Luminaires: MEGAMAN® ALDA

 

LED AR111 with GU10 lamp provides dramatic accent lighting to highlight the shape and texture of the products.

C) Decorative Lighting
C1)

Ceiling/Pendant Incanda-LED

 

Sparkling ‘point-source’ lighting effect means the Incanda LED range enhances the beauty of chandeliers and crystal light fittings to give your retail space an elegant finish.

C2)

Under Shelf Skirting LED Strip

 

Built-in diffuser to deliver uniform light distribution and colour temperature, continuous lighting effect, perfect for concealed lighting.

B) General Lighting
B1)

Wall Washer on brand logo Recessed Downlight for TECOH® MHx Luminaires: MEGAMAN® CARLO

 

TECOH® MHx LED module delivers up to 3000lm with only 24W power consumption, - the perfect replacement for 35W metal halide lamps.

 
B2)

Task Lighting in Shop & Cashier Recessed Downlight for LED PAR16 Luminaires: MEGAMAN® VERONA

 

8W LED PAR16 delivers up to 25,000 hours service lifetime, and combines perfectly with MEGAMAN® VERONA for use in conventional recessed applications.

 
B3)

Serving Counter in Fitting Room LED Panel Luminaires: MEGAMAN® BERTO

Perfect energy saving solution that produces up to 88lm/W and is a direct replacement for 3x18W T8 and 3 x 24W HE T5 fluorescent modular fittings

D) Shelf and Showcase Lighting
D1)

Showcase LED MR11

Ideal energy saving replacement for halogen MR11 – delivering a halogen-like light beam while generating far less heat.

D2)

Display Shelf LED GX53

Slim profile for narrow surfacemounted luminaires and recessed fittings.

 
 

Lamp Efficacies

 
 
 
 
 

Recommended Lighting Strategies

1 decor
2 ok
3 display
4 showcase & shelf lighting

Decorative Lighting

Primarily used for decorative effect or as a focal point, such as in a chandelier or crystal luminaire. Concealed lighting is also often used for decorative effect, for example the use of LED strips in under-shelf skirting to create a halo effect is a common application.

Ambient Lighting

A general and uniform illumination that comes from all directions in a room which has no visible source. Ambient lighting is often used as a basic source of light for customers to see and examine the merchandise and for sales staff to perform their duties.

Accent and Display Lighting

Also known as spotlighting, accent lighting is used to highlight key objects and focal points in relation to their surroundings. It emphasises the importance of the objects by creating contrast and visual impact on the forms, structures, textures and colours of the specific objects.

Showcase and Shelf Lighting

This kind of lighting puts your personal treasures in focus. Small or miniature light sources are located very closely to the objects being displayed, while hidden out of customers’ sight.
 
  Accent Ambient Decorative Shelf and Case
Colour Rendering Index / Colour Temperature
Accent / Contrast / Highlight
Daylighting Integration
Direct / Reflected Glare
Style or Image
Objects / Shadows
Visual Priority / Store Architecture
Quantity of Light on Vertical Displays
Quantity of Light Horizontal Surfaces
Flexibility of Accent Lighting

* Adapted from the Lighting Design Guide
IESNA Lighting Handbook

▄ Very Important
▄ Important
▄ Least Important